Kill It Kid have lent their gospel-tinged track ‘Run’ to the latest Samsung Smart TV campaign.
The advert entitled ‘Charge’ was directed by Romain Gavras and Adam Berg and features a spectacular stampede of TV content. Roman Centurions and cheerleaders, police cars and helicopters, Maori Warriors and American footballers – even a whip-wielding albino Minotaur in a chariot.
CHI & Partners has produced two TV spots which will both run globally highlighting different features of the new 2013 Samsung Smart TV.
The song – taken from the band’s second studio Album ‘Feet Fall Heavy’ and produced by Leo Abrahams – can be found on iTunes by clicking here.