Rob MacAllister (Music Ally) was recently invited by the BBC to speak on a panel about social networking and web presence on the BBC Introducing Musicians’ Masterclass. The show (presented by Radio 1’s Jen Long) focused on the unsigned musician market and featured other guests including Alistair Tant from Cooking Vinyl and Laura-May Coope who runs the social media for the Nick Grimshaw’s radio show.
“I’m all for artists earning money from streams but I also believe that music needs to be made available for people to not only enjoy but also, (fingers crossed), purchase. This is why I didn’t stop going on about YouTube on the panel; it’s a global social network that allows you to monetise not only your music but also any other videos you would like to share with your audience.”
Music Ally is the leading digital music business information and strategy company, providing publications, consulting, research, events and training to the music and technology industries.
Rob is a key deliverer and creator of training materials for Music Ally. Their training wing produces bespoke content for clients worldwide and they host their own courses that are delivered online.
As part of his marketing role Rob is the lead contact for Music Ally’s Sandbox publication. His main responsibility for the publication is to research and write copy for Sandbox’s campaigns section. This role means that he is regularly in communications with digital media managers at various major and independent record labels, as well as testing out the latest marketing platforms.